Archive for February, 2012

Going the Extra Mile to Business Success

February 29th, 2012

Going the Extra Mile to Business Success ImageYou cannot fail when you give more than 100 percent. In whatever endeavour you are doing, always give more than one hundred percent. You will find that whenever you do this, your rewards will always be far greater than the extra effort you expended. Some people refer to this success concept as going the extra mile. What it means is that you need to give people more than they expect.

If you are working in your business and want to see it grow, the surest way to achieve it is by giving more. Customers are impressed when they discover a business that is innovative and gives them more than what they expected. Look for better and more efficient ways to do things. For example, make it easy to order from your site. Reduce the number of clicks to get to relevant information about your product or the order form.

Don’t be afraid of giving information for free. This is a crucial step in the online world to building credibility and trust. A free report or a sample (or extract) from your information product will enable your potential customer to determine whether what you are offering is what they are looking for.

Always include some free (but valuable) bonuses with every product ordered. This also promotes the perception of getting more than what was paid for. In some cases, I have purchased products on the net because the free bonuses interested me more than the main product.

Ensure that your product delivery is quick and efficient. If you sell an information product, ensure that the customer can download it as soon as they have paid for it. Provide alternative download formats and locations so that all needs are catered for. Follow up a couple of days later to ensure they received their products without problems. If they had problems, resolve them straight away and provide an additional bonus to compensate for their inconvenience.

If your product needs to be shipped, provide your customer with alternative shipping methods. You customer can then choose how quickly their order is to be delivered and they can pay for the faster alternatives. Again, follow up to ensure they received their order on time and without problems.

Go the extra mile with customer complaints. This is an excellent opportunity to turn a disgruntled buyer into a life long supporter of your business. Acknowledge problems and resolve them quickly. Thank the customer for making you aware of them. You can be sure that if one customer has had a problem, then others have also had the same problem too.

For those working directly with customers, always give them more than they expect and you will generate more sales. Sometimes just giving a big, warm smile and courteous attention to the customers’ requirements are all that is required. In the online world, prompt attention to email and courteous responses will boost your reputation and your sales. Spend the time to determine the customers’ need and then you will be in a position to satisfy it. I stress to you be sure to concentrate on satisfying the customers need.

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goingthe extra mile in the construction industry, going the extra mile in sales

For Sale by Owner or Lose a Sale by Owner

February 27th, 2012

For Sale by Owner  or Lose a Sale by Owner ImageMany people tend to think that by hiring a real estate agent, they are losing out on money that they could have saved if they sold their own home. This couldn’t be further from the truth. To often, people put their own houses up for sale and then wait until the right buyer comes along. But how long does that home stay on the market until THAT happens?

The general public is often mistaken about the role of a real estate agent. The agent doesn’t just earn a commission off a purchase or sell of a property, but instead, it is in the best interest of the real estate professional to do everything possible for their client. What this translates to, is the ability of the real estate agent to tap into sales and marketing channels that the average home owner or purchaser could not use.

People who buy or sell properties do not have access to the multi listing services, weekly advertisements in major news outlets (paper, television and radio), and an extended lead network that provides fresh referrals. Instead, a for sale by owner situation hopes for newspaper ads and word of mouth to sell their property.

What’s more persuasive and readily accessible to an immediate buyer?

In my opinion, for sale by owners are doing themselves a disservice by handling the transaction themselves. As I gave the aforementioned reasons, a person will be in a much better position to sell their home if they avail themselves all of the possible resources to do so. These resources are all at the touch of a willing and knowledgeable real estate agent.

So how does a fsbo find the right agent? They should ask their friends and coworkers on who they know that can handle a solid real estate transaction. Word of mouth carries a lot of weight in the real estate world so the fsbo should do their own due diligence and find out which agency and which particular agent to use. Female or male, it all goes to personal preference. Ask for the agent’s background to see how many sales last month they successfully brokered. Ask them what their plan of attack is to sell the property and what various angles they are going to take. And most of all, determine how much of a personality they have. Determination and personality go a long way!

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how long does it take a fsbo to hire a real estate agent?, how long does it take to put house up for sale by owner, realtors losing business to fsbo, small business for sale by owner, why should people hire a realtor insread of fsbo